Rossiter, Percy & Donovan (1991) suggest in their paper "A better advertising planning grid", a new approach to advertising planning. They call it the the Rossiter-Percy Grid. What would is the correct statement the make about their Grid in the article?
Answer: They believe that their new approach overcomes previous limitations, while remaining simple and useful.
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.