What advertising tactics for brand recognition do Rossiter, Percy & Donovan (1991) recommend?
Answer: Sufficient exposure of brand package & name, category need. After initial burst gradually less media frequency
Answer: Sufficient exposure of brand package & name, category need. After initial burst gradually less media frequency
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.