Quiz Economy
Buyer Behavior
According to Rossiter, Percy, and Donovan (1991), which of the following is a necessary precursor to brand attitude?
According to Rossiter, Percy, and Donovan (1991), which of the following is a necessary precursor to brand attitude?
According to Rossiter, Percy, and Donovan (1991), which of the following is a necessary precursor to brand attitude?
Answer: Brand awareness
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