In the article, The world's (truly) oldest profession: Social influence in evolutionary perspective, written by Jill M. Sundie et al. (2012), the authors introduced six principles of social influence routinely employed to affect potential consumers. Which principle of social influence may trigger loss aversion?

In the article, The world's (truly) oldest profession: Social influence in evolutionary perspective, written by Jill M. Sundie et al. (2012), the authors introduced six principles of social influence routinely employed to affect potential consumers. Which principle of social influence may trigger loss aversion?



Answer: Scarcity


Learn More :