Which of the following choices is seen as one of the differences between the FCB Grid and the Rossiter-Percy Grid according to Rossiter et. al. (1991)?
Answer: The FCB Grid excludes brand awareness and focuses only on attitude.
Quiz Economy
Buyer Behavior
Which of the following choices is seen as one of the differences between the FCB Grid and the Rossiter-Percy Grid according to Rossiter et. al. (1991)?
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