Which of these six principles of social influences fits the description, "People look to the behavior of similar others when they are unsure how to choose"?
Answer: Social Proof
Showing posts with label Buyer Behavior. Show all posts
Showing posts with label Buyer Behavior. Show all posts
In the article, The world's (truly) oldest profession: Social influence in evolutionary perspective, written by Jill M. Sundie et al. (2012), the authors introduced six principles of social influence routinely employed to affect potential consumers. Which principle of social influence may trigger loss aversion?
In the article, The world's (truly) oldest profession: Social influence in evolutionary perspective, written by Jill M. Sundie et al. (2012), the authors introduced six principles of social influence routinely employed to affect potential consumers. Which principle of social influence may trigger loss aversion?
Answer: Scarcity
In the parental domain under social domains which problem is stated to be solved?
In the parental domain under social domains which problem is stated to be solved?
Answer: Investing resources in ways that promote the lifetime reproductive potential of one's offspring, and the offspring of one's kin.
Based on the article about social influence by Sundie, Cialdini, Griskevicius, and Kenrick (2012), what is not correct regarding social influence from an evolutionary perspective?"
Based on the article about social influence by Sundie, Cialdini, Griskevicius, and Kenrick (2012), what is not correct regarding social influence from an evolutionary perspective?"
Answer: According to Griskevicius et al. (2009), fear manipulations designed to activate a self-protective mindset make uniqueness scarcity appeals more persuasive than if an advertisement contained no persuasive appeal at all
Which one of the following is not one of the principles of social influence routinely employed to sway potential customers:
Which one of the following is not one of the principles of social influence routinely employed to sway potential customers:
Answer: Guilt
The study of Sundie et al. connects some relevant evolutionary theories to six general principles of influence. Which are those principles?
The study of Sundie et al. connects some relevant evolutionary theories to six general principles of influence. Which are those principles?
Answer: Reciprocity, Liking, Scarcity, Social proof, Authority, Commitment and Consistency
According to Sundie et al ( 2012), what influence tactic is used to attach value to the product to make it more desirable when it is proposed in a limited supply?
According to Sundie et al ( 2012), what influence tactic is used to attach value to the product to make it more desirable when it is proposed in a limited supply?
Answer: Scarcity
Physical attractiveness enhances the liking of a product. College students usually willing to pay more for a product if?
Physical attractiveness enhances the liking of a product. College students usually willing to pay more for a product if?
Answer: Highly attractive member of opposite sex also tried the product
The domain-specific social influence problem of the social domain of status is
The domain-specific social influence problem of the social domain of status is
Answer: convincing other group members to defer to you, and to award you differential power within the group.
What alternative below contains all six principles of influence?
What alternative below contains all six principles of influence?
Answer: Liking, Authority, Commitment & Consistency, Social Proof, Reciprocity, Scarcity
On which three types of social obligation does Reciprocity operate?
On which three types of social obligation does Reciprocity operate?
a) To give to those you wish to establish or maintain good relations with
b) To receive or accept what is offered to you
c) To repay those who have given to you in the past
Which of the following general principles of social influence is described as "people look to the behavior of similar others when they are unsure how to choose"?
Which of the following general principles of social influence is described as "people look to the behavior of similar others when they are unsure how to choose"?
Answer: Social proof
Rossiter, Percy and Donovan (1991) explain what they call the motivational dimension of attitude. Which of the following is typically considered a transformational and low involvement product?
Rossiter, Percy and Donovan (1991) explain what they call the motivational dimension of attitude. Which of the following is typically considered a transformational and low involvement product?
Answer: Regular beer
Which of the following choices is seen as one of the differences between the FCB Grid and the Rossiter-Percy Grid according to Rossiter et. al. (1991)?
Which of the following choices is seen as one of the differences between the FCB Grid and the Rossiter-Percy Grid according to Rossiter et. al. (1991)?
Answer: The FCB Grid excludes brand awareness and focuses only on attitude.
Which is, in the Rossiter-Percy Grid, a transformational and high involvement product?
Which is, in the Rossiter-Percy Grid, a transformational and high involvement product?
Answer: Vaccination
You are a high involvement/transformational brand. Which advertising strategy should you use?
You are a high involvement/transformational brand. Which advertising strategy should you use?
Answer: Overclaiming the benefits of your product
What are the two types of brand awareness and how is brand awareness related to brand attitude?
What are the two types of brand awareness and how is brand awareness related to brand attitude?
Answer:
- Two types of brand awareness are brand recognition and brand recall.
- Brand awareness comes first and is the necessary foundation upon which brand attitude is generated.
Considering the Rossiter-Percy Grid, which factor does Rossiter et al. (1991) claim to be a necessary communication objective for advertising prior to brand attitude?
Considering the Rossiter-Percy Grid, which factor does Rossiter et al. (1991) claim to be a necessary communication objective for advertising prior to brand attitude?
Answer: Brand awareness
What advertising tactics for brand recognition do Rossiter, Percy & Donovan (1991) recommend?
What advertising tactics for brand recognition do Rossiter, Percy & Donovan (1991) recommend?
Answer: Sufficient exposure of brand package & name, category need. After initial burst gradually less media frequency
According to the article "A Better Advertising Planning Grid" by Rossiter, Percy, and Donovan (1991), which of the following is/are advertising tactics for low involvement strategy (either informational or transformational)?
According to the article "A Better Advertising Planning Grid" by Rossiter, Percy, and Donovan (1991), which of the following is/are advertising tactics for low involvement strategy (either informational or transformational)?
Answer: Target audience must like the ad.
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