The fact that online advertising revenues are growing at 30% a year, while offline traditional advertising is growing at about 5% a year, suggests that:

The fact that online advertising revenues are growing at 30% a year, while offline traditional advertising is growing at about 5% a year, suggests that:

a. Internet advertising is very inexpensive.
b. offline traditional advertising is not very effective.
c. the Internet is transforming the traditional advertising business model.
d. new technologies are more efficient at selling to customers.









Answer: C

Learn More :

ITA

• Many hospitals are described in the BioSense case study as being reluctant to implement BioSense. The organizational challenges that dissuade some hospitals from using the BioSense program include:
• BioSense, the application developed by the CDC to report on disease trends, would be best classified as a(n):
• Executive support systems are information systems that support the:
• These systems are especially suited to situations in which the procedure for arriving at a solution may not be fully predefined in advance:
• Decisions that are unique, rapidly changing, and not easily specified in advance are best suited to this type of system:
• These systems are typically a major source of data for other systems:
• As discussed in the chapter case on Tupperware, what major change precipitated Tupperware's need to implement a new information systems strategy?
• To monitor the status of internal operations and the firm's relations with the external environment, managers need _________ systems
• The term "management information systems" designates a specific category of information systems serving:
• A relocation control system that reports summaries on the total moving, house-hunting, and home financing costs for employees in all company divisions would fall into the category of:
• The total elapsed time, from the beginning of a business process to the end of the process, is called:
• Compensation analysis is an example of:
• A finance and accounting information system aids operational management with:
• Budgeting is typically a feature of an information system serving:
• Senior management uses finance and accounting information systems to:
• Equipment scheduling and facilities maintenance are functions of:
• A sales and marketing information system aids middle management employees in:
• A sales and marketing information system aids operational management in:
• Pricing analysis is an example of:
• Market research is an activity associated with the:
• Promoting the organization's products or services is a responsibility of the:
• Which of the following is a cross-functional business process?
• How would you best categorize the types of systems Kia implemented in their defect early warning system?
• Kia's difficulties in getting a complete picture of defects in their cars illustrates:
• A managerial element in the UPS tracking system described in the chapter is:

Share this

Share on FacebookPlus on Google+