According to the article "A Better Advertising Planning Grid" by Rossiter, Percy, and Donovan (1991), which of the following is/are advertising tactics for low involvement strategy (either informational or transformational)?
Answer: Target audience must like the ad.
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.