After your graduation from SBS you work for the e-commerce company „Anderzon". Soon, your boss asks you to design a survey to measure customer loyalty to achieve the objective of growth. What would be most successful approach according to Reichheld (2003)?
Answer: Ask only one question, such as „How likely is it that you would recommend „Anderzon" to a friend or colleague?"
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.