One can see in Eben Harrell's article "Neuromarketing: What you Need to Know" (2019), how test persons neural response of products differ in a fMRI machine test , dependent on what information is revealed before, for example, the tasting of different products.But how, does Harrell mean, that these kinds of insights would be useful in marketing the products?
Answer: One can through this evaluate the motivations, preferences, and decisions a consumer possibly will use when buying a product.
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.