There are certain flaws in more traditional market research compared to neuroscientific marketing research according to Harrell (2019) "Neuromarketing. What You Need To Know", what are those flaws?
Answer: The respondents often have incomplete memories, suffer from framing bias and are not always honest in their answers
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.