The article "Neuromarketing. What You Need To Know," by Harrell (2019) discusses the concept of Neuromarketing and how it is used to study the brain to predict and potentially even manipulate consumer behaviour and decision making. Why is it that not all companies have taken use of neuromarketing?
Answer: because the most common methods are expensive and marketers still have not gained a full understanding and acceptance of the tools and techniques that are needed to make neuromarketing useful and successful
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