In the article, The world's (truly) oldest profession: Social influence in evolutionary perspective, written by Jill M. Sundie et al. (2012), the authors introduced six principles of social influence routinely employed to affect potential consumers. Which principle of social influence may trigger loss aversion?

In the article, The world's (truly) oldest profession: Social influence in evolutionary perspective, written by Jill M. Sundie et al. (2012), the authors introduced six principles of social influence routinely employed to affect potential consumers. Which principle of social influence may trigger loss aversion?



Answer: Scarcity

Based on the article about social influence by Sundie, Cialdini, Griskevicius, and Kenrick (2012), what is not correct regarding social influence from an evolutionary perspective?"

Based on the article about social influence by Sundie, Cialdini, Griskevicius, and Kenrick (2012), what is not correct regarding social influence from an evolutionary perspective?"



Answer: According to Griskevicius et al. (2009), fear manipulations designed to activate a self-protective mindset make uniqueness scarcity appeals more persuasive than if an advertisement contained no persuasive appeal at all