Lisa recently bought a restaurant and is currently working on a new branding strategy. In order to make sure the website of the restaurant is as effective as possible, she wants to research if the consumers find the most important aspects (menu, contact, address) easily. Which neuromarketing tool can be used?

Lisa recently bought a restaurant and is currently working on a new branding strategy. In order to make sure the website of the restaurant is as effective as possible, she wants to research if the consumers find the most important aspects (menu, contact, address) easily. Which neuromarketing tool can be used?



Answer: Eyetracking: gaze


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