In the article, Neuromarketing. What You Need to Know, written by Eben Harrell (2019), several neuromarketing techniques are introduced by the author. Which technique is the most expensive and invasive method, less detailed than EEG but considered the gold standard for measuring specific emotions, and must be performed in a lab?

In the article, Neuromarketing. What You Need to Know, written by Eben Harrell (2019), several neuromarketing techniques are introduced by the author. Which technique is the most expensive and invasive method, less detailed than EEG but considered the gold standard for measuring specific emotions, and must be performed in a lab?

In the article, Neuromarketing. What You Need to Know, written by Eben Harrell (2019), several neuromarketing techniques are introduced by the author. Which technique is the most expensive and invasive method, less detailed than EEG but considered the gold standard for measuring specific emotions, and must be performed in a lab?



Answer: fMRI (functional magnetic resonance imaging)


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