Through researching customer loyalty and growth, Reichheld (2003) was able to determine the effectiveness of survey questions in predicting desirable customer behaviors such as repeat purchases and referrals. Which question proved most effective as a predictor for growth?
Answer: How likely is it that you would recommend [company X] to a friend or colleague?
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.