In their article Everyday Advertising Context, Jayasinghe and Ritson (2012) showcase four contexts of advertising response. Which of the following is not mentioned by the authors?
Answer: The Sporadic Context
Quiz Economy
Buyer Behavior
In their article Everyday Advertising Context, Jayasinghe and Ritson (2012) showcase four contexts of advertising response. Which of the following is not mentioned by the authors?
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