In the article written by Frederick F, Reichheld, with his colleagues they administered a test to find the best metric for understanding customer loyalty. According to the result of their study, which question is the more relevant?
Answer: "How likely is it that you would recommend [Company X] to a friend or colleague?
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.