Quiz Economy
Buyer Behavior
Elliot and Jankel-Elliot (2003) writes about "Non-participant observation" as one of the best methods for conducting ethnographic research. Harrell (2019) lists several neuromarketing techniques that can be used to study consumers, with some techniques being more invasive than others. Which of the following neuromarketing techniques would most effectively be used in a non-participation observation?
Elliot and Jankel-Elliot (2003) writes about "Non-participant observation" as one of the best methods for conducting ethnographic research. Harrell (2019) lists several neuromarketing techniques that can be used to study consumers, with some techniques being more invasive than others. Which of the following neuromarketing techniques would most effectively be used in a non-participation observation?
Elliot and Jankel-Elliot (2003) writes about "Non-participant observation" as one of the best methods for conducting ethnographic research. Harrell (2019) lists several neuromarketing techniques that can be used to study consumers, with some techniques being more invasive than others. Which of the following neuromarketing techniques would most effectively be used in a non-participation observation?
Answer: Facial coding
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